When we talk about the SEO-friendly content(article,blog or any video), we are meant by the content we help it ranking in search engines.
Some people thought that it should be stuffed with the keywords to make it SEO-friendly, but in reality to make your content SEO-friendly, it should be written in such a way that the search engine can easily find and understand your content we are trying to cover.
So, what steps should be taken to make content SEO-friendly.
How to make your content SEO-friendly
Proper Use of Paragraph Format
Using headers, sub-headers, major-heading etc help increase the readability of your content. People like sharing the content which obviously they like and using this method help you engage your audience
Moreover, if you use headings, sub-headings in your content, then the search engine robot can easily understand which part is important and then you help rank it.
And yes it also increases your chance to saturate your content with keywords because you can frequently use them in headings.
Proper Use of Paragraph Format
Using headers, sub-headers, major-heading etc help increase the readability of your content. People like sharing the content which obviously they like and using this method help you engage your audience
Moreover, if you use headings, sub-headings in your content, then the search engine robot can easily understand which part is important and then you help rank it.
And yes it also increases your chance to saturate your content with keywords because you can frequently use them in headings.
2. Linking your Content with Previous one
Search engines also do rank the content according to the number of back-links they got in your website.
So, you should include both internal and external links to your content.
Linking your older content helps you boost your views on them and it also helps people to find best articles.
Besides, connections to high-caliber, legitimate sites expands the legitimacy of your own site. The better the connections, the higher your page will rank in indexed lists.
3. Optimization of your article
In the past, ranking your site was just based on number games, the more you post, the more your site gets ranked.
But today, it is rarely a case. Now Google gives priority to the content which is longer and has high quality.
Google wants to give its users the best answer as it could. So, the competition has risen and you actually have to write some useful and meaningful articles to get ranked.
A 300+ words article won't work at this time. But it is also not about watering down your content.
You should read the Google Analytics report to have an idea of which post is giving you the highest views. Then you should have to apply those things in your next articles which you have used in the most visited article.
4. Selection of Keywords
Some people just start writing their content and leave the SEO optimization for the end while the others carefully select their keywords and then try to incorporate them in their content.
So, which technique do you think is right?
Of-course the second one. You should have to do a proper research on your selected keywords and after having enough information about that, you should start writing.
By doing so, you would have an idea of the whole process and you should not have to think much during the writing process.
To do research on your keywords, you can use different Keyword search available in the market(either free or paid).
And once you start writing, use your keywords in Title, description, headings, ALT tags etc.
5. Image Optimization
People are more likely to purchase from that seller who have attractive and unique content. In the same way, people want to visit those websites frequently which are attractive and well organized.
Images enhance the beauty of your content and help you promote your content.
They make your content interesting and shareable.
So, this is fine that images do favor us. But how to use them is another important question.
You should optimize your images according to your website structure. Otherwise, it will render the loading time of your site which hurts the SEO.
Try to make your picture as small as possible but don't compromise on the quality and visibility of your pictures.
There are many softwares which have built in image optimizer and you can use them at your ease.
If you don't have any, do search Google and hopefully you would find the best.
6. Making your Content Shareable
So, you are done with formatting your content. The next step is to make it shareable.
And you can do this by using social plugins in your site. You should make a social account where you can share your contents. Make as many social plugins as possible.
Facebook, Instagram, Pinterest, YouTube, Twitter are some famous social networks where you can share your website.
7. Writing a High Quality Content
This is the best technique we all know but it won't be applied as usual. You can only engage your audience by writing your content in a way that it should be useful and entertaining. Search engines do reward the sites which have high-quality, relevant content.
Quality is the most important among all the other factors,so, never compromise on your quality.
Now as you have decided to write a content which inspires, let us talk about some tools available online which could help you in this Process.
Content Optimization Tools
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